ŠKODA (Australia)

Generating leads

Through agency The Works, obii.mobi created an iPad app for ŠKODA to use at the 2011 Melbourne Motor Show. The app was designed to capture consumers’ data by enabling them to book a ŠKODA test drive and/or request a brochure. Once customer’s details were captured the application automatically generated and sent that customer an email that included a link to the online brochure of their ŠKODA car of interest.

An integrated admin section (within the app) allowed ŠKODA to upload all captured data to a remote server for integration with their existing client database, and follow up.

Over the two weeks of the Motor Show, ŠKODA accumulated almost 2,000 new data leads.